SAF Wednesday E-Brief - 05/23/2007  (Plain Text Version)

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In this issue:
•  About E-Brief's New Look
Headlines
•  Senate Debates Immigration Reform
•  Issues Delay Marketing Initiative Movement
•  SAF Helps Florists Reach Out to Funeral Directors
•  Parenting Advice: Choose Flowers
•  Dedicated Industry Leader Dies
Newsmakers
•  SAF Lobbyists Featured in D.C. Newspaper
•  Florida Wholesaler Shines in News Story
Tips and Tools
•  Wedding Show Searches for Florists
•  Strong Sales, Happy Employees?
Trendwatch
•  Climate Change Shifts Growing Zones
Reader Feedback
•  Mother's Day
Regular Features
•  Product Spotlight: Digital Local Area Marketing Kit Materials
•  Talk on the Forums
•  Florists Believe Mother's Day Sales Improved This Year
•  Fresh Flowers Dominate Mother's Day Floral Gifts

SAF Lobbyists Featured in D.C. Newspaper

Thanks to a recent article in The Politico, a Capitol Hill publication that launched in January, Washington, D.C., political insiders got the word that there is more to the floral industry than roses and potting soil.

The May 9 article, "Immigration Blossoms into Issue," profiled Jeanne Ramsay and Lin Schmale, SAF's senior directors of government relations. It focused on the pair's work lobbying for issues such as immigration reform, health-care reform, permanent estate-tax repeal and increased funding for agriculture research. 

The story "generated tremendous visibility for SAF and the industry among readers of The Politico," including members of Congress, congressional staff members, federal officials and other lobbyists, says SAF's Chief Operating Officer Drew Gruenburg.

"This is great for SAF," Ramsay agrees. "It really highlights our role on the Hill, our role in coalitions and our members' participation at a grassroots level."

--Vanessa Machir
vmachir@safnow.org