SAF Wednesday E-Brief - 05/23/2007 (Plain Text Version)
|
||
|
In this issue: |
Wedding Show Searches for Florists
Trying to tap into a more affluent wedding market? Want a place to showcase your design talent and market to the most discerning of brides-to-be? The Wedding Salon, a luxury bridal event in four states, is looking for florists. "Floral design is always a big part of the show -- you never see a wedding without flowers," says Sheenah Parker, marketing manager of The Wedding Salon. The show will take place June 27 in Somerset Park, N.J., and is also held in Los Angeles (in September), Miami (November) and New York (April). The events are open to "national and big local florists," Parker says. The Wedding Salon is "run like an actual wedding," with ceremony and reception areas where brides can view table designs featuring different flatware and floral decorations, Parker says. The high-end shows attract well-known wedding brands such as Tiffany, Monique Luillier, Harry Winston and Rolls Royce. At the New Jersey event, Parker expects 700 to 1,000 brides, 200 wedding planners and about 100 members of the press -- giving florists, as well as brides, a chance to network. "It's a huge marketing tool," Parker says.
--Vanessa Machir
|
|