SAF Wednesday E-Brief - 05/30/2007  (Plain Text Version)

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In this issue:
•  You want it...you got it! Your E-Brief feedback worked.
Headlines
•  Mother's Day 2007: Dissecting the Numbers
•  Texas Florists Participate in Funeral Directors Convention
•  Low-Price Giant Takes on Organic
Newsmakers
•  Home Ecology Lands in Natural Health
•  Florists Participate In Fund-raiser
Trends and Tips
•  Did You Know ...
•  Scammers Try Duping Florists
•  Rethinking 'Obvious' Solutions
Mark Your Calendar
•  Looking for Fresh Promotion Ideas? Don't miss this session at SAF Palm Springs 2007.
Regular Features
•  E-Poll Results: Florists Reach Out to Funeral Directors
•  Product Spotlight: FedEX
•  Average Spending for Mother's Day Tops $40

E-Poll Results: Florists Reach Out to Funeral Directors

About 68 percent of readers responding to last week's e-poll said they have had meetings with funeral directors to discuss how they can improve floral logistics. About 32 percent say they have not.