SAF Wednesday E-Brief - 05/30/2007 (Plain Text Version)
In this issue:
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You want it...you got it! Your E-Brief feedback worked.
Headlines
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Mother's Day 2007: Dissecting the Numbers
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Texas Florists Participate in Funeral Directors Convention
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Low-Price Giant Takes on Organic
Newsmakers
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Home Ecology Lands in Natural Health
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Florists Participate In Fund-raiser
Trends and Tips
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Did You Know ...
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Scammers Try Duping Florists
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Rethinking 'Obvious' Solutions
Mark Your Calendar
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Looking for Fresh Promotion Ideas? Don't miss this session at SAF Palm Springs 2007.
Regular Features
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E-Poll Results: Florists Reach Out to Funeral Directors
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Product Spotlight: FedEX
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Average Spending for Mother's Day Tops $40
Average Spending for Mother's Day Tops $40
Spending for Mother's Day among adults who purchased flowers or plants for the holiday averaged $41.90, according to a nationwide SAF online eNation poll conducted by Synovate. The survey, administered the Monday to Wednesday following the holiday, found that half the respondents spent more and half less than $30 (median). Almost 8 percent spent more than $100.
Source: The results are based on an SAF online eNation survey of 1,000 adults by Synovate. Survey ran the week following Mother's Day.
--Ira Silvergleit
isilvergleit@safnow.org