SAF Wednesday E-Brief - 05/30/2007  (Plain Text Version)

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In this issue:
•  You want it...you got it! Your E-Brief feedback worked.
Headlines
•  Mother's Day 2007: Dissecting the Numbers
•  Texas Florists Participate in Funeral Directors Convention
•  Low-Price Giant Takes on Organic
Newsmakers
•  Home Ecology Lands in Natural Health
•  Florists Participate In Fund-raiser
Trends and Tips
•  Did You Know ...
•  Scammers Try Duping Florists
•  Rethinking 'Obvious' Solutions
Mark Your Calendar
•  Looking for Fresh Promotion Ideas? Don't miss this session at SAF Palm Springs 2007.
Regular Features
•  E-Poll Results: Florists Reach Out to Funeral Directors
•  Product Spotlight: FedEX
•  Average Spending for Mother's Day Tops $40

Home Ecology Lands in Natural Health

Natural Health magazine is the latest national publication to extol the benefits of flowers. Its

Natural Health promotes the benefits of fresh flowers.

May issue reads: "A vase of colorful, fresh-cut flowers always livens up a room. It can also lift your spirits, according to a Harvard Medical School study."
 
The article cites the Home Ecology of Flowers Study, a collective effort resulting from the strategic alliance between SAF and the Flower Promotion Organization (FPO), which found that participants felt "less anxious and sad" just a few days after floral arrangements were placed in their homes.
 
This coverage generated 1.2 million consumer impressions and marks the ninth time a national magazine has featured the Home Ecology of Flowers Study since its public relations campaign launched in October 2007. To date, the Home Ecology Study has generated nearly 168 million consumer impressions.
 
Capitalize on the Home Ecology of Flowers Study to generate positive publicity for your shop. For tips and tools, check your mailbox for the 2007 SAF Local Marketing Kit. 

--Vanessa Machir
vmachir@safnow.org