SAF Wednesday E-Brief - 05/30/2007 (Plain Text Version)
In this issue:
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You want it...you got it! Your E-Brief feedback worked.
Headlines
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Mother's Day 2007: Dissecting the Numbers
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Texas Florists Participate in Funeral Directors Convention
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Low-Price Giant Takes on Organic
Newsmakers
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Home Ecology Lands in Natural Health
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Florists Participate In Fund-raiser
Trends and Tips
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Did You Know ...
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Scammers Try Duping Florists
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Rethinking 'Obvious' Solutions
Mark Your Calendar
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Looking for Fresh Promotion Ideas? Don't miss this session at SAF Palm Springs 2007.
Regular Features
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E-Poll Results: Florists Reach Out to Funeral Directors
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Product Spotlight: FedEX
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Average Spending for Mother's Day Tops $40
Did You Know ...
SAF's Consumer Attitudes and Behaviors About Floral Purchasing Study found that 72 percent of consumers consider membership in a national floral trade association as an important factor when choosing where to buy floral gifts.
Capitalize on this trend by displaying the SAF logo and a link to SAF's consumer Web site, www.aboutflowers.com, on your own Web site. Just right click the image above, and save it to your desktop. If you have any questions, e-mail Shelley Estersohn at sestersohn@safnow.org
--Vanessa Machir
vmachir@safnow.org