SAF Wednesday E-Brief - 05/30/2007  (Plain Text Version)

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In this issue:
•  You want it...you got it! Your E-Brief feedback worked.
Headlines
•  Mother's Day 2007: Dissecting the Numbers
•  Texas Florists Participate in Funeral Directors Convention
•  Low-Price Giant Takes on Organic
Newsmakers
•  Home Ecology Lands in Natural Health
•  Florists Participate In Fund-raiser
Trends and Tips
•  Did You Know ...
•  Scammers Try Duping Florists
•  Rethinking 'Obvious' Solutions
Mark Your Calendar
•  Looking for Fresh Promotion Ideas? Don't miss this session at SAF Palm Springs 2007.
Regular Features
•  E-Poll Results: Florists Reach Out to Funeral Directors
•  Product Spotlight: FedEX
•  Average Spending for Mother's Day Tops $40

 

Did You Know ...

SAF's Consumer Attitudes and Behaviors About Floral Purchasing Study found that 72 percent of consumers consider membership in a national floral trade association as an important factor when choosing where to buy floral gifts.

Capitalize on this trend by displaying the SAF logo and a link to SAF's consumer Web site, www.aboutflowers.com, on your own Web site. Just right click the image above, and save it to your desktop.  If you have any questions, e-mail Shelley Estersohn at sestersohn@safnow.org


--Vanessa Machir
vmachir@safnow.org