SAF Wednesday E-Brief - 05/30/2007  (Plain Text Version)

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In this issue:
•  You want it...you got it! Your E-Brief feedback worked.
Headlines
•  Mother's Day 2007: Dissecting the Numbers
•  Texas Florists Participate in Funeral Directors Convention
•  Low-Price Giant Takes on Organic
Newsmakers
•  Home Ecology Lands in Natural Health
•  Florists Participate In Fund-raiser
Trends and Tips
•  Did You Know ...
•  Scammers Try Duping Florists
•  Rethinking 'Obvious' Solutions
Mark Your Calendar
•  Looking for Fresh Promotion Ideas? Don't miss this session at SAF Palm Springs 2007.
Regular Features
•  E-Poll Results: Florists Reach Out to Funeral Directors
•  Product Spotlight: FedEX
•  Average Spending for Mother's Day Tops $40

 

Scammers Try Duping Florists

There's something irritating in the air lately, and it's more than just the late-spring pollen: At least two florists have used common sense -- and well-founded caution -- to thwart thieves' efforts to steal their credit card and identity information.

A man claiming to represent a credit card company recently called Rhonda Little of Millinocket Floral Shop in Millinocket, Maine, telling her that her cards' authorization codes may have been compromised. The contact number he gave Little connected her to a credit card processor in Mexico -- one that had never heard of the caller.  From there, Little reported the incident to her credit card processor.

 "The security team called me back and told me they were [already] aware of this gentleman," she says. 

Charlie Moran from Evergreen Florist in Lindehurst, N.Y., also reported being contacted over Mother's Day weekend. "He said the credit card machine was down, and he wanted me to read him the last five transactions that went through," says Moran, who did not give out his information.

According to the Better Business Bureau (BBB), Moran and Little reacted appropriately. The bureau's tips on avoiding similar scams include:

• Never provide credit card numbers or other credit card account information, or provide any private financial or personal information to anyone who contacts you by phone. Your credit card company or other financial institution will never ask you to provide your account number over the telephone if they are initiating a call to you regarding your account. 

• If the caller claims to be from your bank, credit card company, government agency or other organization, ask that they put their request in writing and send it to you. And, ask for a name, physical location and telephone number. Then call the BBB to report your experience. The BBB has joined with government agencies and consumer organizations to raise public awareness of common telemarketing and mail order fraud techniques. 

• If you have divulged personal financial information to unknown callers, contact your credit card company or bank immediately. For tips and advice on protecting your personal financial information, visit the FTC Web site.

Heard about a potential credit card scam in your area? E-brief editors want to know! E-mail vmachir@safnow.org

--Vanessa Machir
vmachir@safnow.org