SAF Wednesday E-Brief - 06/06/2007  (Plain Text Version)

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In this issue:
Headlines
•  Florida Growers Deal with Drought
•  Dutch Importer, Exporter Merge
Newsmakers
•  Major Newspapers Report SAF's Home Makeover Tips
•  Florida Florists' Sign Helps Land Publicity
Trends
•  Are Dads Flower-Worthy?
•  NFIB on 2007: It Won't be 'Exciting'
•  You're Phenomenal. Now, Get Back to Work.
Tips
•  A Picture is Worth ... Money in the Bank
Mark Your Calender
•  PowerPoint Class at AIFD Symposium
•  Learn to capture big customers at SAF Palm Springs 2007
Regular Features
•  Reader Feedback
•  Talk on the Forums
•  Product Spotlight: The Ultimate Floral Industry Supply Guide
•  Florists Experience Credit Card Fraud
•  Massachusetts Florist Wins Testimonial Contest
•  Increased Delivery Fees at Mother’s Day

Reader Feedback

Last week we asked E-Brief readers to write us about easy or seemingly "mundane" ideas that have big payoffs for a business.

Tina Rojahn Elsafy of Rojahn and Malaney Company in Milwaukee shares this idea: a couple of years ago, she started noticing significant sales increases at the yearly Christmas show she participates in with other local wholesalers.

After analyzing the increase, she says it was likely due to the fact that they started providing shopping carts for retail customers at the show. "When you get that cart, you just start throwing everything in." Since then, she has also started providing hand-held baskets for customers.

--Vanessa Machir
vmachir@safnow.org