SAF Wednesday E-Brief - 06/06/2007  (Plain Text Version)

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In this issue:
Headlines
•  Florida Growers Deal with Drought
•  Dutch Importer, Exporter Merge
Newsmakers
•  Major Newspapers Report SAF's Home Makeover Tips
•  Florida Florists' Sign Helps Land Publicity
Trends
•  Are Dads Flower-Worthy?
•  NFIB on 2007: It Won't be 'Exciting'
•  You're Phenomenal. Now, Get Back to Work.
Tips
•  A Picture is Worth ... Money in the Bank
Mark Your Calender
•  PowerPoint Class at AIFD Symposium
•  Learn to capture big customers at SAF Palm Springs 2007
Regular Features
•  Reader Feedback
•  Talk on the Forums
•  Product Spotlight: The Ultimate Floral Industry Supply Guide
•  Florists Experience Credit Card Fraud
•  Massachusetts Florist Wins Testimonial Contest
•  Increased Delivery Fees at Mother’s Day

Talk on the Forums

This week on the forums, one member gives some good advice on collecting customers' e-mail addresses for marketing campaigns. He says customers can be resistant to giving out this information, as they are afraid of being inundated with e-mails asking them to buy more flowers. The member suggests that florists ask for an e-mail address for delivery confirmation, or start a loyalty program that customers must provide their e-mail for in order to enroll. That way, the idea of giving out an e-mail address is attractive to the customer. Weigh in.

Also on the Forums:

Personalized direct mail

Purchasing POS systems

Start your own discussion.

--Vanessa Machir
vmachir@safnow.org