SAF Wednesday E-Brief - 06/06/2007  (Plain Text Version)

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In this issue:
Headlines
•  Florida Growers Deal with Drought
•  Dutch Importer, Exporter Merge
Newsmakers
•  Major Newspapers Report SAF's Home Makeover Tips
•  Florida Florists' Sign Helps Land Publicity
Trends
•  Are Dads Flower-Worthy?
•  NFIB on 2007: It Won't be 'Exciting'
•  You're Phenomenal. Now, Get Back to Work.
Tips
•  A Picture is Worth ... Money in the Bank
Mark Your Calender
•  PowerPoint Class at AIFD Symposium
•  Learn to capture big customers at SAF Palm Springs 2007
Regular Features
•  Reader Feedback
•  Talk on the Forums
•  Product Spotlight: The Ultimate Floral Industry Supply Guide
•  Florists Experience Credit Card Fraud
•  Massachusetts Florist Wins Testimonial Contest
•  Increased Delivery Fees at Mother’s Day

Massachusetts Florist Wins Testimonial Contest

In our April Edition of Dateline we asked members "How has SAF helped your business?" Joyce Gubata of Leaf & Petal in Medfiel, Mass., answered, and won a prize in return. 

She sent us a testimonial saying: "SAF's consumer research has helped me tremendously in my own marketing campaigns and networking ... I love the SAF marketing materials -- the images are very beautiful and easily satisfy our high shop standards. I send out the 'Mother Nature's Social Security' postcards twice a year."

Gubata's name was selected randomly out of all the members who submitted testimonials. Her prize: a Canon SD640 digital camera and a box of flowers from Brand Flowers in Carpinteria, Calif.

--Vanessa Machir
vmachir@safnow.org