SAF Wednesday E-Brief - 06/06/2007 (Plain Text Version)
In this issue:
Headlines
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Florida Growers Deal with Drought
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Dutch Importer, Exporter Merge
Newsmakers
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Major Newspapers Report SAF's Home Makeover Tips
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Florida Florists' Sign Helps Land Publicity
Trends
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Are Dads Flower-Worthy?
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NFIB on 2007: It Won't be 'Exciting'
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You're Phenomenal. Now, Get Back to Work.
Tips
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A Picture is Worth ... Money in the Bank
Mark Your Calender
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PowerPoint Class at AIFD Symposium
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Learn to capture big customers at SAF Palm Springs 2007
Regular Features
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Reader Feedback
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Talk on the Forums
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Product Spotlight: The Ultimate Floral Industry Supply Guide
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Florists Experience Credit Card Fraud
•
Massachusetts Florist Wins Testimonial Contest
•
Increased Delivery Fees at Mother’s Day
Increased Delivery Fees at Mother’s Day
Almost a third of retail florists hiked their delivery charges for Mother's Day due to increasing gasoline costs, according to SAF's online Zoomerang survey following the holiday. Two thirds of retail florists who charged delivery fees over Mother's Day charged between $5 and $9, Almost a quarter of the businesses charged between $10 and $14, while 8 percent charged less than $5. No more than 2 percent charged in excess of $15 per delivery.
Fifty-nine percent of respondents said they did not receive any consumer resistance to delivery charges; a third (35 percent) indicated a small amount of resistance and 5 percent noted moderate resistance. None indicated they thought they were receiving "significant resistance" from consumers.
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How Much Retailers Charged for Delivery on Mother’s Day |
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Source: Mother's Day 2007 Zoomerang Survey. Results are based on 281 responses (response rate 8.3%). |
--Ira Silvergleit
isilvergleit@safnow.org