SAF Wednesday E-Brief - 06/06/2007  (Plain Text Version)

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In this issue:
Headlines
•  Florida Growers Deal with Drought
•  Dutch Importer, Exporter Merge
Newsmakers
•  Major Newspapers Report SAF's Home Makeover Tips
•  Florida Florists' Sign Helps Land Publicity
Trends
•  Are Dads Flower-Worthy?
•  NFIB on 2007: It Won't be 'Exciting'
•  You're Phenomenal. Now, Get Back to Work.
Tips
•  A Picture is Worth ... Money in the Bank
Mark Your Calender
•  PowerPoint Class at AIFD Symposium
•  Learn to capture big customers at SAF Palm Springs 2007
Regular Features
•  Reader Feedback
•  Talk on the Forums
•  Product Spotlight: The Ultimate Floral Industry Supply Guide
•  Florists Experience Credit Card Fraud
•  Massachusetts Florist Wins Testimonial Contest
•  Increased Delivery Fees at Mother’s Day

Florida Florists' Sign Helps Land Publicity

There are lots of ways to promote a new store opening -- but there is one effective and simple way to get press: put up a sign. It certainly worked for Four Seasons Floral and Events in Clearwater, Fla.

The store's new location in downtown Tampa, which will open within the next few weeks, was featured in a May 11 article in the St. Petersburg Times. The shop's "coming soon" sign, with the business' name and phone number, in the new space is what has prompted at least two reporters to call, says design manager Bill Russo.

The article focused on new shop's "sleek and modern" look. "All of our advertising [and PR] has been word-of-mouth," Russo says.

The sign, and the article, have brought the new store a lot of attention from potential customers. "We have had a lot of people calling, asking what's going to be in the new store, will it be the same as the main one, what services we will offer," he says.

--Vanessa Machir
vmachir@safnow.org