SAF Wednesday E-Brief - 06/06/2007  (Plain Text Version)

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In this issue:
Headlines
•  Florida Growers Deal with Drought
•  Dutch Importer, Exporter Merge
Newsmakers
•  Major Newspapers Report SAF's Home Makeover Tips
•  Florida Florists' Sign Helps Land Publicity
Trends
•  Are Dads Flower-Worthy?
•  NFIB on 2007: It Won't be 'Exciting'
•  You're Phenomenal. Now, Get Back to Work.
Tips
•  A Picture is Worth ... Money in the Bank
Mark Your Calender
•  PowerPoint Class at AIFD Symposium
•  Learn to capture big customers at SAF Palm Springs 2007
Regular Features
•  Reader Feedback
•  Talk on the Forums
•  Product Spotlight: The Ultimate Floral Industry Supply Guide
•  Florists Experience Credit Card Fraud
•  Massachusetts Florist Wins Testimonial Contest
•  Increased Delivery Fees at Mother’s Day

A Picture is Worth ... Money in the Bank

A SAF poster adorns the wall of Blooms and Bears Florist in Irvine, Calif.

Carl Schwab of Blooms and Bears Florist in Irvine, Calif., knows that SAF's posters inspire customers to buy more flowers -- which is why he put SAF's newest posters, from the 2007 Local Marketing Kit, up in his shop last week.

"Often times, customers need ideas, then they see the posters ... they ask if we can do a similar arrangement [to the ones pictured]," says Schwab. His designers even draw inspiration from them -- when Schwab receives new SAF posters, he will take older ones down and put them in his design center, so the designers can see them.

Schwab has been using SAF's posters since 1992. "When they are matted, in frames, they brighten the shop," he says. More importantly, they help boost floral sales. "Sometimes people come in and think they want a card or a gift, but they see the posters, and are prompted to order flowers," he says.

--Vanessa Machir
vmachir@safnow.org