SAF Wednesday E-Brief - 06/13/2007 (Plain Text Version)
In this issue:
Headlines
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Senate Drops Immigration Bill
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USDA Reconsiders Horticulture Census
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Gas Prices Fall for First Time Since January
Trends
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Consumers Want to Save the Earth, Save Time, Splurge on Color
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Organized Retail Crime Increases
Tips
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June: Awash in Roses?
Life at Work
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Workers Still Struggling with Work/Life Balance
Mark Your Calendar
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PR Boot Camp Will Get You In Shape at SAF Palm Springs 2007
Regular Features
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Watch Your Inbox
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Product Spotlight: The Changing Floriculture Industry: A Statistical Overview, Fourth Edition
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Talk on the Forums
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Florists Stick with Same Father's Day Promotions
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Father’s Day: A Steady Share
Father’s Day: A Steady Share
For more than 10 years, market share in dollar sales and floral transactions for Father’s Day has remained between 0.7 percent and 1.6 percent of all calendar occasions, according to the Consumer Tracking Study. The overall trends are up for both measures, as shown by the "linear" trend lines below. In terms of market share, the holiday is in the same ballpark as St. Patrick’s Day and, surprisingly, Administrative Professionals Week.
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Father's Day Market Share of Calendar Occasions |
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Source: Ipsos-Insight FloralTrends Consumer Tracking Study, 1993 to 2005. The study was discontinued in 2005. |
--Ira Silvergleit
isilvergleit@safnow.org