SAF Wednesday E-Brief - 06/13/2007  (Plain Text Version)

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In this issue:
Headlines
•  Senate Drops Immigration Bill
•  USDA Reconsiders Horticulture Census
•  Gas Prices Fall for First Time Since January
Trends
•  Consumers Want to Save the Earth, Save Time, Splurge on Color
•  Organized Retail Crime Increases
Tips
•  June: Awash in Roses?
Life at Work
•  Workers Still Struggling with Work/Life Balance
Mark Your Calendar
•  PR Boot Camp Will Get You In Shape at SAF Palm Springs 2007
Regular Features
•  Watch Your Inbox
•  Product Spotlight: The Changing Floriculture Industry: A Statistical Overview, Fourth Edition
•  Talk on the Forums
•  Florists Stick with Same Father's Day Promotions
•  Father’s Day: A Steady Share

 

PR Boot Camp Will Get You In Shape at SAF Palm Springs 2007

Ever wonder why some companies always seem to be in the news, while reporters never knock on your door?  Getting media coverage isn't rocket science. SAF's Vice President of Marketing Jennifer Sparks will get you in shape at PR Boot Camp during SAF Palm Springs, Sept. 26-29. You'll learn how to see and promote your business from a news perspective, to create your own press releases, become a reporter's "expert source," interview do's and don'ts and much more. Don't miss it. View complete convention program details and register online now.  For more information contact Laura Weaver, (800) 336-4743.

--Shelley Estersohn
sestersohn@safnow.org