SAF Wednesday E-Brief - 06/20/2007  (Plain Text Version)

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In this issue:
Headlines
•  Deceptive Listing Laws Move Ahead in Calif., N.Y.
•  Denver Post Reports SAF Home Makeover Tips
•  Colombian Growers Struggle to Turn Profits
•  Tropical Rains Give Fla. Growers Hope
•  Bridal Magazine is 'Spot On' with Flowers
Newsmakers
•  Hortica: 120 Years and Counting
Trends
•  Government Survey Charts Decline in Number of Florists
•  Here Comes the Bride ... At Target?
Life at Work
•  Step Away from the Cheetos
Tips
•  Be True to Your School (Drink Pepsi!)
Regular Features
•  Reader Feedback: Summer Rose Supplies
•  Reminder
•  Talk on the Forums
•  Product Spotlight: The Hip Giver's Guide
•  Spring Holidays Peak with Mother's Day Florist Sales

Reader Feedback: Summer Rose Supplies

The previous week's story on National Rose Month and summer rose supplies didn't present the whole picture, or even an entirely accurate one, writes Christine Martindale of Esprit Miami.

"The reason supplies are high in June is because the demand is so high for weddings, typically," Martindale writes. "I believe if we had [National Rose Month] in another month, when we don't have such demand, like July, it could be a bigger promotion. In other words, you can't sell it if you don't have it."

Inspired by an E-Brief story? Fuming that we got something wrong? We want to hear about it. E-mail your letters to vmachir@safnow.org. Please include your name, business name and location.

--Mary Westbrook
mwestbrook@safnow.org