SAF Wednesday E-Brief - 06/27/2007  (Plain Text Version)

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In this issue:
•  Reminder
Headlines
•  Immigration Bill Revived, Passage Not Guaranteed
•  Florists Consider La. Licensing Exam
•  1-800-Flowers.com Franchisee Closes Stores
•  Preferred Florist Network Reportedly Shuts Down
•  Sales Tax Project Grants Two-Year Extension
•  Little Pest Causes Big Problems
Newsmakers
•  Florist Brings Together Cell Phones, Soldiers
•  Florida Florist Gets 'Place in the Sun'
Trends
•  Retailers Split on Customers' 'Green' Commitment
•  If You're Happy and You Know It ... Shop Here?
•  In Line for an iPhone?
Life at Work
•  Cupid, Put Down Your Bow
Tips
•  Setting the Right Course on Customer Service
Quote of the Week
•  'Green' Movement = Bad Juju?
Mark Your Calendar
•  Does your marketing "speak" to Millennials, Baby Boomers and generations in-between?
•  PFCI at AIFD
Regular Features
•  Reader Feedback: Colombian Peso, Rose Month
•  Talk on the Forums
•  Father's Day Sales Lag This Year
•  Product Spotlight: FloraTrac
•  Ecuadorian Rose Value Grows

'Green' Movement = Bad Juju?

"Most of what you see today in the green movement is voodoo marketing ... If they say their product makes the sky bluer and the grass greener, that's just not good enough."

--Ron Jarvis, senior vice president for Home Depot, was quoted in a June 25 New York Times article debunking claims of certain manufacturers' so-called environmentally friendly products.

To read more about why sustainable branding is a good idea compared to 'voodoo marketing' visit the article "Why Brand Veneer Must Reflect a Real Soul."

--Cassandra Foster
cfoster@safnow.org