SAF Wednesday E-Brief - 06/27/2007 (Plain Text Version)
In this issue:
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Reminder
Headlines
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Immigration Bill Revived, Passage Not Guaranteed
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Florists Consider La. Licensing Exam
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1-800-Flowers.com Franchisee Closes Stores
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Preferred Florist Network Reportedly Shuts Down
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Sales Tax Project Grants Two-Year Extension
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Little Pest Causes Big Problems
Newsmakers
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Florist Brings Together Cell Phones, Soldiers
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Florida Florist Gets 'Place in the Sun'
Trends
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Retailers Split on Customers' 'Green' Commitment
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If You're Happy and You Know It ... Shop Here?
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In Line for an iPhone?
Life at Work
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Cupid, Put Down Your Bow
Tips
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Setting the Right Course on Customer Service
Quote of the Week
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'Green' Movement = Bad Juju?
Mark Your Calendar
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Does your marketing "speak" to Millennials, Baby Boomers and generations in-between?
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PFCI at AIFD
Regular Features
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Reader Feedback: Colombian Peso, Rose Month
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Talk on the Forums
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Father's Day Sales Lag This Year
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Product Spotlight: FloraTrac
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Ecuadorian Rose Value Grows
Does your marketing "speak" to Millennials, Baby Boomers and generations in-between?
If your answer is "I don't know" then don't miss nationally-renowned generational marketing expert Ann Fishman at SAF Palm Springs 2007. Speaking at the educational session "Gen...What? Marketing for Every Age" on Thursday, September 27, Fishman will explain why Gen X, Gen Y, Baby Boomers and the new Millennials reach into their wallets for different reasons -- and how that translates into marketing opportunities for floral businesses. You'll learn how to assess the changing demographics of your market and take home marketing techniques to help you stay competitive. Register now for SAF Palm Springs 2007, September 26-29 at the La Quinta Resort & Club in Palm Springs, Calif.
For more information contact Laura Weaver, CMP at (703) 836-8700 or visit SAF's Web site for full convention details.
--Shelley Estersohn
sestersohn@safnow.org