SAF Wednesday E-Brief - 12/12/2007  (Plain Text Version)

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In this issue:
Reminder
•  If Wishes Were Horses ...
Headlines
•  Input Needed for National Agriculture Standard
•  Floral Associations Working to Combat Inspection Delays
•  Writers' Strike Affects Local Economy
•  Holiday Sales Update
•  Valentine's Day Promotion Combines Flowers and Jewelry
Newsmakers
•  For Prosser, It's Events-Only
•  Penny's Flowers Celebrates 70 Years with Good Press
Trends and Tips
•  Tune Up for Turquoise?
Mark Your Calendar
•  Resistant Bugs, New Pests Threaten Floral Crops -- SAF Pest Management Conference has the Answers
•  On the Horizon
Regular Features
•  Reader Feedback: Eating at Work
•  Product Spotlight: The Marketing Edge
•  Resounding 'No' For Cyber Weekend Promotions
•  Poinsettia Sales on Track

If Wishes Were Horses ...

 ... we would be willing to bet every florist in the U.S. could ditch those exhaust-emitting vans and deliver flowers via their very own cavalry. So tell us, what are your holiday wishes? To get someone to give your Web site a brand new look? A marketing campaign that will reach the younger generations? A fleet of Budweiser horses to help get deliveries out by carriage when the weather gets bad (see, we knew it was a good idea)? Send your business-related wishes to vmachir@safnow.org and we'll print the best ones in E-Brief. As an added incentive, everyone who writes in by Dec. 19 and includes their company's name and mailing address in their e-mail will receive a FREE copy of SAF's "The Marketing Edge" (read more about this powerful tool in this issue's Product Spotlight). What do you wish for?

--Vanessa Machir
vmachir@safnow.org