SAF Wednesday E-Brief - 02/06/2008  (Plain Text Version)

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In this issue:
HEADLINES
•  CustomInk Apologizes for Negative Portrayal of Flowers
•  Floral Expenditures Stay Stagnant for Valentine's Day
•  I've Got Five on It
•  1-800-Flowers Updates 2008 Revenue Outlook
NEWSMAKERS
•  CNN Report Features SAF/FPO Home Ecology Study
•  Media Says: Flowers Lead Toward "Better Bottom Line"
•  Florist Uses Home Ecology Study, Promotes Flower Initiative
LIFE AT WORK
•  New Option for Healthcare Expenses
BELIEVE IT OR NOT
•  Actor Ashton Kutcher Discovers His Inner Florist
VALENTINE'S DAY NOTEBOOK
•  Flowers Are a Guy's Best Friend
TRENDS AND TIPS
•  Eco-Consciousness Continues to Expand
•  Answers to Your Burning Tax Questions
•  Louisiana Florist Markets Kiosk, Network
MARK YOUR CALENDAR
•  On the Horizon
REGULAR FEATURES
•  Reader Feedback
•  Product Spotlight: ScriptSave
•  Discussion Forums
•  Florists Prepared for Bad Weather Last Valentine's Holiday

 

CustomInk Apologizes for Negative Portrayal of Flowers

"Thanks very much for the constructive criticism," Katz stated. "We were, of course, aiming for tongue-in-cheek and did not mean any harm or offense to florists or other businesses (especially those who are our customers!) but we didn't fully appreciate how the e-mail could come off. I'm sorry, and we will remember this lesson for future campaigns."

SAF is the voice of the industry and responds to instances of harmful floral publicity. Alert SAF to negative floral references by faxing (703) 836-8705, e-mailing jstromann@safnow.org or calling (800) 336-4743.

--Morgan Schimminger
mschimminger@safnow.org