November 2017 Web Version | Text-Only Version
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Join Us to Help Eradicate Botrytis and Thrips
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Earlier this year, a special research campaign was established to address the control and management of Botrytis and thrips.

The goal is to raise $1.5 million through industry support to conduct new and innovative research leading to effective control procedures and management strategies. The research will lead to reduced losses and higher quality flowers and plants.

More than 10 growers and importers have already signed up to support this initiative. Find out how to join them!

Special AFE Session a Hit at Proflora
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Katie Hendrick

Recently, AFE went on the road and presented to a large crowd of growers, importers, wholesalers and retailers.

Thanks to Asocolflores for arranging a special education session, AFE-sponsored researchers presented reports on their latest research on Botrytis and thrips.

A crowd of about 50 people were anticipated to attend, but more than 160 industry professionals showed up.

Read more about the session. READ MORE

Participate in the New Video Contest!
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A new video contest has been launched encouraging people to showcase their love of flowers, with a grand prize of $4,000!

The 2017 #FlowerLoveVideoContest aims to inspire creative videos and promote the use and giving of fresh flowers.

We're seeking 30-60 second videos that may be skits, animation, surprise moments, musicals, testimonials, or other types of videos, as long as they feature and promote fresh flowers!

Visit to learn more and submit your videos. READ MORE

MSU Professor Awarded for Achievement in Horticultural Entomology
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Dr. David Smitley, a professor and Michigan State University extension specialist, has been awarded the Entomological Society of America's 2017 Distinguished Achievement Award in Horticultural Entomology.

The award honors Dr. Smitley for his achievements and contributions to the horticulture industry.

For decades, he worked with the floriculture industry to identify and solve insect pest problems. In 2014, Dr. Smitley began work with nursery and greenhouse growers to develop practices for producing high-quality plants that are safe for pollinators.

Read more to learn about his accomplishments. READ MORE
Support Us as We Help Growers Profit
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AFE is working for growers like YOU!

The Endowment provides growers with scientific research on solutions to insect and disease problems, ways to bring young people to the industry, and reports on consumer purchasing habits.

By joining forces with us and Smithers-Oasis/Floralife, who are matching gifts up to $20,000, we can make a difference for the floral industry.

 See How We Help Growers

American Floral Endowment
1001 North Fairfax Street, Suite 201, Alexandria, VA 22314
T: 703­-838­-5211 | F: 703­-838­-5212
AFE funds research, grants, scholarships and internships in
floriculture and horticulture.
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