June 24, 2011
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Special Features
SIA Member Profile -- Sandy Jones of Sandra Jones and Co.

SIA: How and when did you first become involved with SIA? What have you enjoyed about your relationship with the association?

Sandy Jones: In 1979 I became involved in SIA when I became a judge for the “College of New Products” the precursor to NPS. Judging led me to join the SIA board, eventually became president. I remain on the board as a non-voting VP, where I chair the nominating committee. Regardless of my role I’ve had the opportunity to work with and learn from some of the industry’s best and brightest. Participating in SIA has also given me a better understanding of where the industry is moving, what is important to customers and the channel. As a business development consultant the information allows me to deliver better value to clients especially when refining strategies and finding ways to generate business.

SIA: What did you see or do at ISC West this year that was most interesting? What surprised you about the show?

Sandy Jones: What I saw was packed aisles and an excitement about the market that had been missing in 2009 and 2010. 

There were two surprises (1) there were a record number of entrants in NPS which to me shows that manufacturers and developers are investing in R&D, new technology and services; and (2) there were many more end-users at West then ever, which to me is an indicator that they find the time, programs, training and networking worthwhile.

As for what I did, I thought what I did in Vegas, stays in Vegas.

SIA: What’s your prediction for the biggest trend that will take place in the security industry in 2012? 

Sandy Jones: The biggest trend is accessibility to information putting security at the heart of  organizations creating real value and no question about security’s ROI. Security will become a more important element in intelligent environments, cities, buildings and organizations. 

SIA: How do you think that end users, manufacturers and integrators will benefit from Security Week, from having ISC Solutions, Securing New Ground and the Security 500 all in the same week in New York in November? 

Sandy Jones: Reed and SIA have created true mass customization by condensing all these activities into one week. This format allows everyone in the industry, regardless of their role, the ability to optimize their time and create a customized scheduled that yields the best use of time and unparalleled networking.

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