The context: A dramatically changing landscape for public transportation.

The process: Open brainstorming sessions at each major APTA event, countless conference calls with APTA committees, a full membership survey and webinar, and the involvement of every APTA staff member throughout the past year.

The starting point: Where do you want your organization to be in five years, what do you need to do to set it up for success, and how is APTA going to help you get there?

The guiding document: APTA’s TransitVision 2050.

The outcome: A consensus on what APTA needs to focus on.
* Developing an economically sustainable financial structure for the industry;
* Helping environmental sustainability become integral to how the industry functions and what it provides;
* Establishing efficient, safe, and attractive systems and services;
* Attracting, developing, and retaining a diverse workforce able to deliver high-quality performance;
* Ensuring key stakeholders understand how public transportation is essential to social, environmental, and economic quality of life;
* 13 sub-objectives;
* 147 action items; and
* 36 evaluation measures.

The key to success: Putting the action plan into motion with the help of every APTA Committee and the involvement of every APTA member.

To read the full strategic plan, click here.

APTA’s 2010-2014 Strategic Goals
* Economic sustainability
* Environmental sustainability
* Safe and reliable mobility systems
* A quality workforce
* Public transportation: an essential value to all

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