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As part of its year-long celebration of the 150th anniversary of public transportation in Milwaukee, the Milwaukee County Transit System (MCTS) invited the public to help decorate its newest fully wrapped bus with their signatures—and received about 4,000 of them.

The “We Heart the Bus” wrap, recognizing the community of public transit riders in Milwaukee, was sponsored by Clear Channel Outdoor, Northwestern Mutual, Miller Lite, and Milwaukee Career College. The decorated bus will remain in operation for about a year, both running on regular MCTS bus routes and as an ambassador for the transit agency at events throughout the county.

“We have talked to many people who really like the bus, so in celebrating ‘150 Years of Public Transportation’ we wanted a way to show this,” said Jacqueline Janz, MCTS marketing director. “To have the community be actively involved in this project means a lot to MCTS. Watching it take shape this summer as we went to numerous community events was a thrill.”

In return for the community’s support of the bus project, MCTS packed the bus with food donations and delivered them Nov. 24 as part of a local radio station’s Stuff the Bus effort to benefit Feeding America.

“During the last century and a half in Milwaukee public transportation has been there—through the Civil War and world wars—and been here as Milwaukee increased not only in population, but in growth of industry, schools and universities, highways, utilities, and improved quality of life,” MCTS Managing Director Anita Gulotta-Connelly said earlier in the year. “It was vital from the start and it is vital still today.”

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