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The Source for Public Transportation News and Analysis February 25, 2011
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AROUND THE INDUSTRY
Dayton Bus Operator Lends His Voice to Announcements

Thanks to a lucky meeting on board a Greater Dayton Regional Transit Authority (GDRTA) bus in Dayton, OH, bus operator Derrick Hardin now has a second career that also involves public transportation.

About a year ago, Katie Hill--founder of Commuter Advertising, a Dayton-based company that sells, creates, manages, and tracks audio announcements that play on public transit vehicles--took a ride on Hardin's bus to perform a standard quality control check. He asked if she was checking sound and told her he had a background in audio broadcast engineering. From there--it was fate: the Commuter Advertising team liked what they heard and signed up Hardin as a contractor, recording more than 100 spots for paid advertisers and public service announcements. He even recorded the voiceover for the company's own commercial.

As a child, Hardin dreamed of becoming a disc jockey, and he is currently a student at Dayton's International College of Broadcasting while continuing his GDRTA job. His family also has gotten into the act: his sister and daughter are now participating in the recording process.

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