The National Transit Institute (NTI) will conduct a free 90-minute webinar, “Attracting Senior Drivers to Public Transportation,” May 5 beginning at 2 p.m. Speaker Jon Skinner will spend the first hour discussing the Federal Transit Administration report Attracting Senior Drivers to Public Transportation: Issues and Concerns, followed by a 30-minute Q&A session.

Research shows that almost all drivers will outlive their driving ability, making public transportation necessary for them to maintain their mobility. However, many public transit agencies struggle with marketing their products and services to older Americans. The webinar will examine case studies of successful marketing efforts and provide strategies and recommendations to help meet the needs of this population.

Participants will access the graphic content by logging into the webinar via computer and access the audio portion by dialing into a conference call. To participate, register online to receive the login information; from the home page, click “T-Classes and Webinars,” then select “Attracting Senior Drivers to Public Transportation.”

For more information, contact NTI Program Coordinator Lori Marosy.