Here is the complete list of first-place winners in the 2012 AdWheel Awards competition. Grand Award winners are listed in bold italic.
Group 1: Public transportation systems with four million or fewer passenger trips per year.
Print Media
Advertisement-Advocacy/Awareness: “Save Gas Ride The Bus,” Cambria County Transit Authority, Johnstown, PA
Advertisement-Promotion: “Bringing You Home,” Antelope Valley Transit Authority, Lancaster, CA
Annual Report: “MATBUS Annual Report of 2011,” MATBUS of Fargo-Moorhead, Fargo, ND
Billboards/Outdoor Advertising: “A Faster Way to Santa Fe,” Rio Metro Regional Transit District, Albuquerque, NM
Brochure: “Student Rider Guide,” Ventura County Transportation Commission, Ventura, CA
Direct Mail: “Spectrum Residential Postcard,” City of Irvine, Irvine, CA
Newsletter: “Xpress Magazine,” Rio Metro Regional Transit District, Albuquerque, NM
Passes & Tickets–Transit Fare Media: “Rail Runner Groupon,” Rio Metro Regional Transit District, Albuquerque, NM
Poster: “New Ithaca College Late-Night Service Poster,” Tompkins Consolidated Area Transit Inc., Ithaca, NY
Promotional Materials: “Pennant,” Minnesota Valley Transit Authority, Burnsville, MN
Schedule Notice/Timetable: “2011-2012 Transit Guide,” Lawrence Transit System and KU on Wheels, Lawrence, KS
Illustrated Vehicle: “Advertising the Advertising Program-‘There’s a Better Way to Reach People,’” Blacksburg Transit, Blacksburg, VA
Electronic Media
Radio Advertisement or Public Service Announcement: “COLTS Campus Connections,” County of Lackawanna Transit System (COLTS), Scranton, PA
Television Advertisement or Public Service Announcement: “Getting Noticed,” Knoxville Area Transit, Knoxville, TN
Video Presentation: “Marie Madsen, 2011 Access Services Spirit of Accessibility Award Video,” Access Services, El Monte, CA
Internet Homepage: “YCAT New Website,” YCAT, Yuma, AZ
Campaign
Promotional Campaign: “Advertising the Advertising Program—‘There’s a Better Way to Reach People,’” Blacksburg Transit, Blacksburg, VA
Public Relations/Awareness or Educational Campaign: “Your Ride to a Better Environment,” Potomac and Rappahannock Transportation Commission, Woodbridge, VA
Shoestring Campaign: “Blue Line Campaign,” York Adams Transportation Authority (dba rabbitransit), York, PA
Social Media
Social Networking: “Rail Runner Facebook Page,” Rio Metro Regional Transit District, Albuquerque, NM
Twitter: “GoTriangle Twitter Page,” Triangle Transit, Research Triangle Park, NC
Viral Video: “It’s Easy, Baby,” Triangle Transit, Research Triangle Park, NC
Special Event
Public Relations/Awareness or Educational Special Event: “PRTC 25th Anniversary Celebration,” Potomac and Rappahannock Transportation Commission, Woodbridge, VA
Promotional Special Event: “Everett Station 10 Year Celebration,” City of Everett, Everett, WA
Group 2: Public transportation systems with more than four million, but fewer than 20 million passenger trips annually.
Print Media
Advertisement-Advocacy/Awareness: “CARTA Counts, Taking Cars Off The Road-Car Ad Wrap,” Charleston Area Regional Transportation Authority, Charleston, SC
Advertisement-Promotion: “Feeling The Squeeze,” Omnitrans, San Bernardino, CA
Annual Report: “2011 Activity Report,” Agence metropolitaine de transport (AMT), Montreal, QC
Billboards/Outdoor Advertising: “Outdoor Advertising,” Riverside Transit Agency, Riverside, CA
Brochure: “Year in Review,” Fort Worth Transportation Authority (The T), Fort Worth, TX
Direct Mail: “Transport Yourself,” Fort Worth Transportation Authority (The T), Fort Worth, TX
Map: “DASH-The Free Trolley Easy to Read, Easy to Ride Map,” Charleston Area Regional Transportation Authority, Charleston, SC
Newsletter: “T Rider News,” Fort Worth Transportation Authority (The T), Fort Worth, TX
Passes & Tickets-Transit Fare Media: “Transition to Clipper,” SamTrans, San Carlos, CA
Poster: “DASH- The Free Trolley Poster,” Charleston Area Regional Transportation Authority, Charleston, SC
Promotional Materials: “Scratch Off Game Card,” Salem Area Mass Transit District, Salem, OR
Schedule Notice/Timetable: “El Camino Throat Timetable,” SamTrans, San Carlos, CA
Transit Card: “Feeling the Squeeze,” Omnitrans, San Bernardino, CA
Illustrated Vehicle: “Earth Day Bus,” Salem Area Mass Transit District, Salem, OR
Electronic Media
Radio Advertisement or Public Service Announcement: “Gas Price Blues,” Omnitrans, San Bernardino, CA
Television Advertisement or Public Service Announcement: “Live Outside the Lines,” Regional Transit Authority of New Orleans, New Orleans, LA
Video Presentation: “StarMetro-Online, On Time,” StarMetro, Tallahassee, FL
Internet Homepage: “LANTA Website Home Page,” Lehigh and Northampton Transportation Authority, Allentown, PA
Digital Ad: “Go Smart,” Omnitrans, San Bernardino, CA
Campaign
Promotional Campaign: “Metro Money Grab,” Southwest Ohio Regional Transit Authority/Metro, Cincinnati, OH
Public Relations/Awareness or Educational Campaign: “Live Outside the Lines,” Regional Transit Authority of New Orleans, New Orleans, LA
Shoestring Campaign: “Route 204,” El Paso Mass Transit Department (Sun Metro), El Paso, TX
Social Media
Social Networking: “The T Fort Worth Facebook Page,” Fort Worth Transportation Authority (The T), Fort Worth, TX
Blogs: “Omnitrans Blog,” Omnitrans, San Bernardino, CA
Viral Video: “Car Free Day Goes Viral,” Central Ohio Transit Authority, Columbus, OH
Special Event
Promotional Special Event: “Spur Launch,” Fort Worth Transportation Authority (The T), Fort Worth, TX
Public Relations/Awareness or Educational Special Event: “In Town Without My Car All Week Long!”, Agence metropolitaine de transport (AMT), Montreal, QC
Group 3: Public transportation systems with more than 20 million passenger trips annually.
Print Media
Advertisement-Advocacy/Awareness: “Human Trafficking,” Los Angeles County Metropolitan Transportation Authority, Los Angeles, CA
Advertisement-Promotion: “Late Night Service,” Los Angeles County Metropolitan Transportation Authority, Los Angeles, CA
Annual Report: “2011 Annual Report,” Greater Cleveland Regional Transit Authority, Cleveland, OH
Billboards/Outdoor Advertising: “UTA TRAX Lines Launch Outdoor,” Utah Transit Authority, Salt Lake City, UT
Brochure: “MARTAnomics Brochure,” Metropolitan Atlanta Rapid Transit Authority, Atlanta, GA
Direct Mail: “Welcome to the Neighborhood-Scratch-and-Sniff,” Regional Transportation District, Denver, CO
Map: “Platform Wayfinding Backlits,” Los Angeles County Metropolitan Transportation Authority, Los Angeles, CA
Newsletter: “Metro Insider,” Los Angeles County Metropolitan Transportation Authority, Los Angeles, CA
Passes & Tickets-Transit Fare Media: “OCTA/Metrolink OCLINK Pass,” Orange County Transportation Authority, Orange, CA
Poster: “Embrace the Madness Poster,” Metropolitan Transit Authority of Harris County (METRO), Houston, TX
Promotional Materials: “VIA ‘Looking 4 Me?’ Promotional Wipe,” VIA Metropolitan Transit, San Antonio, TX
Schedule Notice/Timetable: “RockiesRide Schedule,” Regional Transportation District, Denver, CO
Transit Card: “Late Night Service,” Los Angeles County Metropolitan Transportation Authority, Los Angeles, CA
Illustrated Vehicle: “CTA Holiday Train 2011,” Chicago Transit Authority, Chicago, IL
Electronic Media
Radio Advertisement or Public Service Announcement: “Gas Pumpitis,” Charlotte Area Transit System, Charlotte, NC
Television Advertisement or Public Service Announcement: “Choices,” New Jersey Transit Corporation, Newark, NJ
Video Presentation: “Catch a Ride on Metrolink,” Orange County Transportation Authority, Orange, CA
Internet Homepage: “If You See Something, Say Something!”, Maryland Transit Administration, Baltimore, MD
Digital Ad: “Late Night Service,” Los Angeles County Metropolitan Transportation Authority, Los Angeles, CA
Campaign
Promotional Campaign: “2012 Ridership Campaign,” Sound Transit, Seattle, WA
Public Relations/Awareness or Educational Campaign: “UTA Rail Safety Campaign,” Utah Transit Authority, Salt Lake City, UT
Shoestring Campaign: “Metrolink Inaugural Bike Car Launch,” Orange County Transportation Authority, Orange, CA
Social Media
Blogs: “The Buzzer Blog,” TransLink, Burnaby, BC
Social Networking: "Pet Peeves Facebook Campaign,” TransLink, Burnaby, BC
Twitter: “Better Trips Through Twitter: The TransLink Twitter Page,” TransLink, Burnaby, BC
Viral Video: “Catch a Ride on Metrolink,” Orange County Transportation Authority, Orange, CA
Special Event
Promotional Special Event: “Angels Express Events: Opening Game & Bobby Grich Events,” Orange County Transportation Authority, Orange, CA
Public Relations/Awareness or Educational Special Event: “O.C. Jobs Now Initiative,” Orange County Transportation Authority, Orange, CA
Group 4: Business members (manufacturers, suppliers, contractors, consultants, associations, transportation management organizations).
Print Media
Advertisement-Advocacy/Awareness: “Don’t Let A Clown Rehab,” Complete Coach Works, Riverside, CA
Advertisement-Promotion: “Camera 9,” Apollo Video Technology, Woodinville, WA
Brochure: “Veolia’s Rail Maintenance and Infrastructure Brochure,” Veolia Transportation, Silver Spring, MD
Direct Mail: “Nova Bus Pinstop Collecting Challenge,” Nova Bus, Plattsburgh, NY
Newsletter: “INIT Company Newsletter,” INIT, Innovations in Transportation Inc., Chesapeake, VA
Poster: “Solutions to Keep America Moving-Poster,” Siemens Industry, Sacramento, CA
Electronic Media
Radio Advertisement or Public Service Announcement: “Commuter Advertising Survey PSA,” Commuter Advertising, Dayton, OH
Video Presentation: “A Tribute to the Resilience of New Orleans,” Veolia Transportation, Silver Spring, MD
Internet Homepage: “Keolis Transit Website,” Keolis Transit America, Los Angeles, CA
Campaign
Promotional Campaign: “Q’POD Reaction Campaign,” Q’Straint, Fort Lauderdale, FL
Public Relations/Awareness or Educational Campaign: “Employee Spotlight Campaign,” Veolia Transportation, Silver Spring, MD
Social Media
Blogs: “Mass Transit TV Network (MTtv),” Mass Transit Magazine, Fort Atkinson, WI
Viral Video: “Commuter Advertising’s Cover of ‘Call Me Maybe,’” Commuter Advertising, Dayton, OH
Special Event
Promotional Special Event: “2011 APTA EXPO Booth,” Keolis Transit America, Los Angeles, CA
Niche Award
Off-Peak Marketing & Communications: “MetroRail Night Rail Promotion,” Capital Metropolitan Transportation Authority, Austin, TX |