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Missoula's Mountain Line Unveils a New Look
The
Missoula (MT) Urban Transportation District, operator of Mountain Line bus
service, recently unveiled new buses with an exterior redesign inspired by the
region’s natural surroundings. The exterior of each bus displays a different
graphic showing people participating in leisure activities familiar to the
community.
“We at Mountain Line are thrilled to
be unveiling a new look for our agency,” said spokesperson Topher Williams.
“Providing high-quality, high-frequency transit that Missoula can be proud of
is something that benefits us all.” The new buses will enter service Jan. 5.
“Missoula is an amazing place to
live, work, and play,” said Tia Metzger, account executive at Montana Marketing
Group, which designed the new look. “We wanted to make sure that Mountain Line
reflects the adventure in our lifestyle.”
In 2013, voters approved a property
tax mill levy—or $19.11 on a home valued at $100,000—that has allowed Mountain
Line to expand its service, which includes adding vehicles to the fleet. The
new buses will serve two high-frequency BOLT! routes, which will connect all
parts of the city with 15-minute headways. The
millage also supports extending service until 10 p.m. on four popular routes
and upgrading paratransit operations.
Also on Jan. 5, Mountain Line will
launch a three-year zero-fare demonstration project throughout the fixed route
system, sponsored by a coalition of local businesses and government agencies.
“The new buses we have acquired are
needed to meet the increased ridership demand that we are anticipating,”
Williams said. He noted that the buses are equipped with red interior lighting,
which he said would enhance passenger safety because the light reduces glare on
the windshield while allowing passenger visibility.
“With expanded services from the
levy combined with zero-fare transit, we are projecting about a 45 percent
increase in our ridership over the next few years. We are excited to grow
Mountain Line and be a national example of what a small urban transit system
can accomplish,” he added.
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Kayaking
is among the outdoor activities showcased on Mountain Line’s new buses. |
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