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Chicago's Metra Wins Award for Online Efforts
Metra's online campaign promoting the rail service as the gateway to summer fun was recently honored with a Silver ADDY award from the American Advertising Federation, marking the second year in a row that a Metra marketing campaign has received a silver award.
The online banner ad campaign, created by Metra's marketing team with support from Staples marketing as part of the  "Metra Summer Fun" campaign last spring, won in the "Banners Standard" category.
"The success of our recent marketing campaigns shows that we are really connecting with our riders to demonstrate Metra's value beyond the work commute," said Metra CEO Donald Orseno.
Metra's marketing campaigns have helped the commuter rail service increase ridership over time, agency officials say. The agency has experienced 22 consecutive months of ridership growth with 2014 marking the rail service's second highest ridership with 83.4 million rides. The commuter rail developed new brand identity focusing on customers and benefits, and it also entered into partnerships that drive ridership.
The American Advertising Awards are the advertising industry's largest and most representative competition, attracting more than 50,000 entries every year through local competitions.
Metra is the commuter rail division of the Regional Transportation Authority in the Chicago area. It operates 241 stations on 11 rail lines.
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