December 18, 2015
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SORTA Plans 'Reinvention' of Metro Service; APTA's McCall, FTA's Flowers Attend

The Southwest Ohio Regional Transit Authority (SORTA), operator of Metro in Cincinnati, described the reinvention of public transit in its community at the 2015 State of Metro annual meeting Dec. 11, with APTA Chair Valarie J. McCall and FTA Senior Advisor Carolyn Flowers in attendance.

Agency officials announced that Metro will break ground in 2016 for the Oakley Transit Center, which will serve several eastside routes and provide such customer amenities as real-time information and a ticket vending machine. Also next year, Metro will introduce smaller vehicles for more efficient operation on low-ridership routes that don’t require a full-size bus but need to operate as lifeline service, new commuter-style buses for longer routes serving suburban park-and-rides and mobile ticketing that will allow customers to purchase fares on their smartphones.

Dwight Ferrell, Metro chief executive officer and general manager who will celebrate his one-year anniversary with Metro in January, said the initiatives are the result of community feedback, discussions with business leaders and stakeholders and a study by transportation consultants.

“We have been seeking feedback from a wide range of experts and constituents and will continue to do so as we shape the transit system of the future,” Ferrell said. “I am grateful so many people in this community have shared their ideas and thoughts. People in this region place a high value on transit, especially when it comes to connecting people to jobs.” 

In attendance at the 2015 State of Metro annual meeting in Cincinnati, from left: SORTA Board Vice Chair Kenneth Reed, SORTA Board Chair Jason Dunn, FTA Senior Advisor Carolyn Flowers, APTA Chair Valarie J. McCall, FTA Region 5 Administrator Marisol Simon, Operator of the Year Orlando King and CEO Dwight A. Ferrell.
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