March 18, 2016
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KCATA Launches Partnership with Bridj

The Kansas City Area Transportation Authority (KCATA), Kansas City, MO, recently introduced its new Ride KC: Bridj microtransit service, which uses billions of data points to determine where customers want to go and the most efficient way to get them to their destination.

“Bridj will be an empowering tool that will offer one more option to make it easier for people to get around,” Robbie Makinen, KCATA president and chief executive officer, said in advance of the launch.

The service, accessible by downloading an app through Apple’s App Store or Google Play, operates in specific neighborhoods during the morning and afternoon rush hour. The introductory fare is $1.50, the same as a local bus fare, and riders can get their first 10 trips free if they sign up with a code available from KCATA.

The Bridj mobile app enables riders to request on-demand shuttle service they can access via pop-up shuttle stations. Ride KC: Bridj operates exclusively with 10 Ford Transit vehicles through the company’s Ford Smart Mobility plan.
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