August 12, 2016
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SF Agencies Promote 'AllNighter' Service; Bus Routes Benefit 'Non-Traditional Commuters'

San Francisco area public transportation agencies that operate “AllNighter” late-night and early-morning bus service have joined with San Francisco’s Office of Economic and Workforce Development to launch a multilingual outreach campaign promoting the service.

Five agencies that operate more than 20 bus routes from midnight to 5 a.m.—including service to the rail-only San Francisco Bay Area Rapid Transit District stations—are the San Francisco Municipal Transportation Agency (Muni), AC Transit, San Mateo County Transit District (SamTrans), Santa Clara Valley Transportation Authority and Golden Gate Transit.

“A safe, affordable 24-hour transportation regional network is necessary to serve daily commuters along with the hardworking individuals that work late night or early morning hours. There is a significant workforce that doesn’t keep the traditional 9 a.m.-5 p.m. hours, and they are vital to the everyday operations and economic well-being of the San Francisco Bay Area region,” said San Francisco Mayor Ed Lee. “The AllNighter multilingual outreach campaign will promote greater awareness of these transit options.”

The campaign is one of the initiatives recommended by the Late Night Transportation Working Group in its report The Other 9-to-5: Improving Late-Night and Early-Morning Transportation for San Francisco Workers, Residents and Visitors.

The first phase of the program features ads on cable television, social media, buses and in BART and Muni stations. Partnerships with community organizations will support the outreach effort, and the Metropolitan Transportation Commission (MTC) has granted $200,000 in toll dollars from Regional Measure 2 to sustain the campaign and measure its success.

San Francisco Mayor Ed Lee announces the promotional campaign for the AllNighter Service, which provides late-night and early-morning public transit service for commuters in San Francisco, East Bay and the Peninsula who rely on buses and rail to get to and from work.

Photo by Kingmond Young

 
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