Passenger Transport - 04/07/2017

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The Birmingham Jefferson County (AL) Transit Authority recently introduced its newest service: the Magic City Connector, a revamped circulator that will further enhance a revitalized downtown area and respond to a growing demand for public transit options from young professionals.

“We conducted a series of surveys. Our customers described the service they wanted and we responded. We are transforming public transportation in our area—one bus stop at a time,” said Executive Director Barbara Murdock.

Magic City Connector, with a 25-cent fare, operates with six new CNG-powered buses. The route runs between two Birmingham neighborhoods and provides connections to other routes, operating every 10 minutes on weekdays and every 20 minutes on Saturdays.

The reworked Magic City Connector is only the first service update in store for BJCTA. The agency is exploring other ways to provide better customer service, including route overhauls and a new intermodal facility, which will serve Greyhound and Amtrak in addition to the agency’s buses when it opens later this year.

This new service is one of several projects planned through a new partnership between BJCTA and Birmingham Coca-Cola. Coca-Cola also will provide support for the new facility.

“Birmingham Coca-Cola is excited to be involved with an effort that helps connect residents and visitors with some of our city’s finest attractions that highlight the diversity, history and richness of our community,” said Bo Taylor, vice president, central region, Coca-Cola Bottling Company United. “Birmingham has been our home for more than 115 years and we love the development and energy taking place downtown,” he added.