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Cleveland RTA Rebrands BRT Stations as 'Museum Stops'
The Greater Cleveland Regional Transit Authority (RTA) recently rebranded two HealthLine BRT stations as “Museum Stops” to assist riders looking for nearby museums in the University Circle neighborhood.
RTA Chief Executive Officer and General Manager Joe Calabrese said the branding is intended to make it easier for customers to know which stops to use when they want to visit the museums, gardens and other institutions. “This branding is not only important for our customers who reside in Greater Cleveland, but will make planning the trip simple, especially for the many tourists that come to Cleveland to visit these world-class institutions,” he said.
“Every weekday, there are 266 trips on the HealthLine to and from these Museum Stops,” he said. “University Circle has become one of the premier destinations in Northern Ohio … [with] the world’s greatest concentration of education, medical, arts and cultural institutions—all located in one city neighborhood.”
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RTA CEO and General Manager Joe Calabrese, right, joins Marc Lefkowitz, interim director of the GreenCityBlueLake Institute, the sustainability center of the Cleveland Museum of Natural History, and Laura Kleinman, vice president of services, University Circle Inc., at one of the two new HealthLine Museum Stops in the University Circle neighborhood.
RTA photo by Jerry Masek
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