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In Fort Worth, the Name Is Now 'Trinity Metro'
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After riding on “The T” for the past 33 years, public transit users in Fort Worth, TX, should get ready for a different brand: Trinity Metro, which will roll out a new look this spring in advertising, social media and community outreach.
Trinity Metro Board Chair Scott Mahaffey said, “Our board and the senior leadership have been working closely together to make major improvements over the last few years. The timing for this initiative is ideal. We are happy to see it rolled out the same year that we are completing TEXRail [commuter rail].” | Trinity Metro Chief Executive Officer/President Paul Ballard explained that the previous name “doesn’t fully encompass what we do. Our new name and look will provide a fresh, modern approach to represent all of our services, which include the Trinity Railway Express [commuter rail], buses, Molly the Trolley [circulator], TEXRail and MITS [Mobility-Impaired Transit Service] paratransit. The name also reflects our current and future expansion into other nearby cities.”
The transition comes as the agency implements its Transit Master Plan, which specifically calls for improved branding.
The agency explained that the name refers to the historic Trinity River near Fort Worth, Dallas and other North Texas cities. The logo uses three triangles (a trinity) to symbolize the community, commerce and future growth, placed in a manner that reveals the letter M in the space between them.
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