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MetroCard Accepts First Spanish-Language Ad
The New York Metropolitan Transportation Authority (MTA) has introduced its first Spanish-language advertising campaign on MetroCards. The immigration law firm Youman, Madeo & Fasano LLP purchased a print run of 250,000 cards in Spanish.
The MTA has used advertising on the rear face of MetroCards since 1995 and began selling space on the card’s front face in 2012. That year, the MTA also began selling space on MetroCards directly to advertisers rather than through an intermediary.
“We’re very pleased by the continuing high level of interest that advertisers are showing toward the MetroCard as a medium for promotions,” said Paul J. Fleuranges, MTA’s senior director of corporate and internal communications. “This confirms that our decision to relaunch the MetroCard advertising program was the right move.”
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