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Georgia DOT Program Reports Uptick in Clean-Commuting Atlantans
Despite falling gas prices, metro Atlanta commuters seem to be driving alone less and ridesharing more.
That’s the takeaway from a recent boost in registrations for Georgia Commute Options, a Georgia DOT program designed to improve air quality and traffic in the 20-county metro Atlanta region by incentivizing “clean commutes,” or those that don’t involve driving alone.
The program showed significant growth at the end of 2015 with increases in registrations during November and December of 84 percent and 60 percent, respectively, over the same months in 2014.
In addition, 2015 showed a 4 percent annual increase in program registrations over 2014—marking the first time since 2008 that the commute options program has finished higher than the previous year. Much of that growth might be attributed to commuter-focused marketing — such as the “Be the Solution” campaign launched in April 2015—as well as regional events and contests designed to boost commuter interest in alternative commutes.
“We’re thrilled to see such high numbers at year’s end,” said Phil Peevy, branch chief, Georgia DOT’s Air Quality and Technical Resource. “The team has worked hard to make Georgia Commute Options a high-achieving program, and the result is fewer cars on the road and better mobility in metro Atlanta. It’s great to see that hard work rewarded.”
For a limited time, metro Atlanta commuters can earn $5 a day through the program’s Gimme Five promotion when they switch to public transit, carpooling, vanpooling, teleworking, walking, biking or other clean commutes.
Program officials report that every day in metro Atlanta, commuting alternatives such as public transit and carpooling results in 1.1 million vehicle miles not traveled and 550 tons of pollution kept out of the air. For more information, click here.
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